Following the GFA and StarTimes’ failed broadcast rights renewal talks, SuperSport is the frontrunner to take over.
Sources say Multichoice, the South African pay-TV company, is the leading candidate to become the Ghana Premier League’s next media broadcast partner.
Although nothing is official, trade whispers point to SuperSport’s interest in and evaluation of the Ghanaian market.
Their success across Africa, especially in Nigeria, Zambia, and South Africa, makes them a top candidate for the GFA if they choose a new, more stable media partner.
Due to financial issues and an outstanding debt exceeding USD 842,000, the GFA failed negotiations with StarTimes and has sought a reliable and transparent partner.
StarTimes’ financial struggles strengthen the case for SuperSport’s entry into the market, considering its impressive production and distribution track record.
Despite the lack of an official statement, SuperSport’s comeback to Ghanaian football is increasingly likely.
The GFA identified SuperSport as a possible long-term ally in this endeavor, with the goal of maximizing the league’s commercial draw and media attention.