The Ghana Football Association (GFA) and Adesa Productions Launch (APL) marked the beginning of a new partnership on Thursday, July 31, at Movenpick in Accra, introducing a “new era for Ghana football” that emphasizes sustainability, innovation, and private-sector cooperation.
With this agreement, APL becomes the official producer of the 2025/26 Ghana Premier League season.
A new framework to turn football into an economic enterprise was unveiled at the occasion by government officials, Ghana Football Association executives, club representatives, and media.
Kurt Okraku, the GFA President, announced an end to clubs’ financial struggles and infrastructure issues.
The new vision, according to Mr. Okraku, views football as a high-value industry and “content powerhouse,” not merely a sport.
With government support, this model, created with APL, intends for the game to be self-funding and benefit everyone.
This initiative means each league club will have GHS 1 million by September.
The GFA President also highlighted that this isn’t a grant but a club transformation, performance, and visibility investment. Some of these funds will go straight into improving infrastructure. This project seeks to increase the financial influence of Ghana Premier League clubs.
The updated prize structure, a key part of the new framework, gives rewards to all clubs depending on their league standing, not solely the winners. This system, focused on “merit” and “equity,” intends to make each game count and maintain competitive spirit all season. The GFA aims to prevent player departures with financial stability, keeping top players and drawing in foreigners.
As the GFA’s production partner, Adesa Productions Limited explained its transformation role.
APL’s General Manager, Afeafa Nfojoh, said they aim to transform Ghanaian football’s enthusiasm into “world-class content” using multi-camera systems, HD broadcasts, and live match data.
Each weekend, APL will show a minimum of three live matches, while also producing varied content like pre-match analysis, player profiles, and fan engagement. “To guarantee consistent, high-quality delivery and increase viewer engagement in Ghana and overseas, the company has invested heavily in crew training and equipment”.
The government gave strong support to the initiative. Julius Debrah, the Chief of Staff, spoke for the President, saying the partnership showed a plan to make sports a “growth sector” and a “driver of economic growth, youth jobs, and national unity.”
He asked the private sector to invest, guaranteeing a transparent and open system.
Kofi Adams, the Minister for Youth and Sports, hailed the initiative as a “strategic re-engineering of how football is financed, structured, and marketed in Ghana.”
He pointed out that this model is in line with the Ministry’s new sports strategy.
His Ministry will keep backing infrastructure and marketing, whilst observing the new model.
Credit: TV3 Ghana
